We were approached by the Tony Elumelu Foundation to develop and produce their annual call-to-action TVC aimed at encouraging young African entrepreneurs to apply for funding through their programme. This TVC also highlights the impact of the TEF programme since its founding in 2010. Using custom motion graphics together with self-shot footage from TEF alumni, we created a high-impact, engaging TVC for the Tony Elumelu Foundation.

The TVC was broadcast on CNN in 2024.